How to create more user generated content as a small business

by Anshu Dev
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As a small business, it can be difficult to create enough content to keep your website and social media accounts fresh. You don’t have the manpower or financial resources to hire a full-time marketer, and you probably don’t have the time to create all of the content yourself. This is where user generated content comes in handy! With a little creativity, you can encourage your customers and fans to create content for you. In this blog post, we will discuss some tips on how to do that. We’ll also introduce you to some great tools that make it easy for your customers to create custom content for you.

How can I get my customers involved in creating content for me?

When it comes to content creation and marketing, there’s never been a more important time to be creative than now. With all the different social media platforms demanding original, engaging content 24-7, businesses in every industry are finding themselves needing to find new and inventive ways of attracting consumers. An easy way to build engaging content is by using custom slideshow maker that announces your latest contests, special offers and ideas. 

Creating engaging content is the first step needed for involving customers, as they won’t create content for your brand if they don’t feel compelled enough. 

What are some benefits of user generated content?

Some benefits of user generated content include increased engagement, more followers, and more customers.

How can I make sure my user generated content is high quality?

One way to ensure that your user generated content is high quality is to provide guidelines for what you want them to create. For example, if you want videos, you can provide a list of topics that you would like them to cover. If you want posters, you can provide a list of ideas for what the poster should include.

Another way to ensure that your user generated content is high quality is to offer incentives for people who create high quality content. For example, you can offer a discount on your products or services for people who create videos that get a certain number of views.

You can also use PosterMyWall to create high quality user generated content. PosterMyWall is a flyer maker that allows you to create custom slideshow makers and posters.

What are some precautions to take when creating user-generated content?

Before you start posting content to your website and other social media platforms, make sure that you have already done the research on what kind of audience is likely to be looking at your brand. I also strongly advise that if you are going to take any potentially risky steps, make sure that you have a disclaimer and legal disclaimer on each page. 

It is especially important to make sure that you have these disclaimers in place should your business ever fall under any legal scrutiny and you need to prove the fact that you are a responsible and law-abiding company.

How can I keep my content fresh and up to date for my customers?

The main aim behind this is to get more users to come to your site. You want them to feel like they are part of something big, so you want them to come back again and again. The best way to make that happen is by creating a sense of curiosity about the next update that’s going to be posted to you.

Here are some useful tips for creating user-generated content on your website:

  • Make sure you have a presence on social media with posts that articulately share what your company does and why people should care about it. 
  • Offer incentives like cash giveaways or discounts so that the number of users who create content increases. 
  • Look into garnering reviews from customers through promotion contests where they get a chance to win prizes including product samples, coupons, or other items.
  • Incorporate user-generated content like photos and videos on your website to increase engagement.
  • Offer multiple content avenues such as reviews, comments, articles, and videos to keep people coming back to your site.
  • Make use of different channels such as Facebook and YouTube to widen your audience. 
  • Utilize social media platforms to keep people engaged with your business on a regular basis. Many businesses put up questions or polls for their followers on a weekly or monthly basis.
  • Use user-generated content from other websites and integrate it into the part of your website that encourages customer reviews so that you don’t have to ask for them each time someone visits the page.

How can I see an increase in sales based on the use of user-generated content? 

Using user-generated content is a great way to make more sales because it allows you to tap into the market with more products than what has already been available before. 

For example, if you’re a coffee shop, with user-generated content you can now put up reviews of your coffee. Then you can encourage users to review their favorite types of coffee. You can then use that information to boost your sales by creating new products based on the ones that were getting good reviews.


How do I choose what to share on my website?

There are several ways of creating content for your website, all of which can be used to help you expand your business. Business owners naturally tend to gravitate toward the more popular ones, but don’t neglect the less popular niches as well. The key is to create plenty of content and make sure that each one is unique from the others in order to make it more appealing to those who would want to read it and ultimately expose your business to more people online.


Creating user-generated content for your website is a great marketing strategy that can help you expand your business. It’s just important to create content that will appeal to your target market and keep it fresh as well. Expanding your social network is a good way to increase the number of people who see and read your content online. You can expand it by using the social media websites that you use regularly and by investing in some different ones as well. You can also make use of the tools that are available for you to help expand it further, such as user-generated content that you can create for your website. It’s important to remember that increased exposure, it will lead to an increase in sales as well.


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