Knowing the do’s and don’ts of the modern real estate marketing industry is imperative. As a new agent, you need to find out the best ways to get your name out there in the industry. Be sure to clarify why potential clients should use you vs. other agencies? By figuring out the most effective and simplest way to promote yourself to ideal clients, you can slowly begin building a solid clientele base.
However, when it comes to using real estate marketing tactics as a new professional, there are certain mistakes that you should avoid at all costs. Making these mistakes will not only diminish your current clientele, but can also deter new clients from trusting you in the future.
Using only social media
Although social media channels like TikTok, Instagram, and Twitter are somewhat helpful in real estate endeavors, complementing these with traditional marketing will get you even better results. Having an email, LInkedIn, or website shows you are a dedicated professional. Be sure to complement your social media channels with professional means such as a website that shows your recent listings, your past education history, and your past work history.
Not replying to emails
Using emails and other online marketing methods are key to getting your very first clients through the door. If you do not have a high response rate when it comes to replying to people’s social media direct messages, emails, or text messages, this will lead clients to look at other agencies. Furthermore, people may not recommend you as a realtor to their friends and family in the future which will ultimately decrease the number of potential buyers.
Not having references
The third mistake to avoid in real estate marketing is not having any references. If you have a website, make sure you put your last employer, current employer, or positive client reviews on your website to show that you are well-versed in the industry. If you have charitable ties in the community, include this in your portfolio. People are more likely to conduct business with people who are involved in their local community.
Not using any marketing
Along with only using social media, not using any type of online real estate marketing is a common downfall of new agents. It’s important to make yourself visible among as many channels as possible to attract the utmost potential clients. Use real estate marketing methods, such as automated calls, emails, text messages, social media, and other techniques to get your name out in your local community. You may start small as a local realtor, but with patience and consistency, you have the potential to become a well-known real estate mogul.
Now you’re equipped to become a successful real estate agent.
When it comes to real estate marketing as a new agent, there are certain do’s and don’ts when it comes to best practices. Make sure you use social media channels and other outreach methods to put your business out there, connect with customers, and showcase your skills and potential in the industry.