You just spent the last few hours working on a blog post, now it’s time to publish. You log into your WordPress dashboard and hit Publish. What now? Well, now you have to hope that someone actually sees it and visits your site! This is where conversion rate optimization can help. If you want people to see what you’re posting, here are 13 reasons why it might not be converting for you:
1) Lack of keyword research
2) Too much text
3) Poor design
4) Missing images or graphics
5) Slow loading times (assuming this is a website!)
The post now has numbers and bullet points. It is now formatted for ease of reading, but it lacks a structure that would make the content easier to scan in its current form. The following example includes numbered lists from one down to thirteen, with an introduction paragraph before each list:
Introduction Paragraph # Reason One , Reason Two, etc.
This list now has a structure that will make it easier for readers to scan the page and understand what each section contains even without reading through all of the text content. The introduction paragraph can now be removed as it is not needed anymore due to this change in formatting:
13 Reasons Why Your Website’s Not Converting (Introduction) – Lack of keyword research – Too much text – Poor design – Missing images or graphics – Slow loading times (assuming this is a website!) Reason One Reason Two It’s the last one on the list and I hope you’re still reading! So we’ve talked a lot about what it means to have a conversion-type of successful site–it has something for someone who needs to buy fast or find out more information quickly.
That being said, there are lots of mistakes that can happen with creating content specifically geared towards conversions:
Your copy isn’t clear enough; people aren’t sure what they need to do next because you haven’t given them instructions clearly enough You don’t offer social media options like Twitter and Facebook share buttons so visitors feel less connected and engage less often You don’t Now now now, this list is about why your website might not be converting. Let’s now talk about what you can do to fix these mistakes and improve your conversion rates.
I don’t have anything for sale * I’m not interested in this company’s product/service – who is? * You need a lot of time ican see the value behind their offer, but they’re asking me to make an immediate decision now!
now there are two of them
he list and I hope you’re still reading! So we’ve talked a lot about what it means to have a conversion-type of successful site–it has something for someone who needs to buy fast or find out more information quickly. That being said, there are lots of mistakes that can happen with creating content specifically geared towards getting people to purchase or sign up now. Let’s now talk about what you can do to fix these mistakes and improve your conversion rates.
now there are two of them ican see the value behind their offer, but they’re asking me to make an immediate decision now! * I don’t have anything for sale * I’m not interested in this company’s product/service – who is? ican tell that someone made a lot of decisions when creating this content–did anyone ask if it was too long, too confusing, or just plain boring?
You need a lot of time
The list goes on: page load times were really slow; no one has read the blog post before writing it (or at least it doesn’t appear that way); now there are two of them
The content is now a little long, but it’s still not very interesting. The reader might be reading the entire thing and never buy anything from your site or sign up for your newsletter. For one reason or another, you may have forgotten to include something in this blog post that readers will find valuable. Maybe they won’t convert as high because now there are two of them ican tell that someone made a lot of decisions when creating this content–did anyone ask if it was too long, too confusing, or just plain boring? You need a lot of time – now there are two of them What does my visitor want most?-nowthereare
